Should You Really Hire That Digital Agency?

Gary and Guy
In the following video Guy Kawasaki asks Gary Vaynerchuk why a company should hire a digital agency.

The part that I thought was so great was when Gary goes on to explain when a business should NOT hire a digital agency. Too many businesses think that they need the best or biggest digital agency out there and that’s just not the case for everyone.

On the flip side I’ve come across a few companies that think they need to hire in-house and run their own full-on department. Gary goes into great detail on why this is a bad idea.

Click “play” on the video below to see what Guy and Gary have to say on the subject.

As always I’d love to know your thoughts on the subject. Leave a comment in the section below.

#AskGaryVee – Guy Kawasaki wants to know why people should use a digital agency?

Posted by Gary Vaynerchuk on Sunday, June 14, 2015

[Video] 6 Websites to Help You Deep Dive Into Your Target Market

Audience-2

In this video we go over the 6 websites you can use to deep dive into any market you want to go after.

You’ll be able to learn all about your audience from their: gender, education level, annual income, and even what websites, magazines, tv shows, and facebook pages they like.

Imagine what you can do with your marketing if you actually know what’s going through your target market’s mind while they are going through their daily routine.

The Websites that we are going to cover are:

FaceBook.com
Compete.com
Alexa.com
Quantcast.com
SpyFu.com
FaceBook Audience Insights

If you have any questions or other sites that you use to dig into your target market feel free to leave them in the comments section below.

[Video] How To Set Up a Birthday Campaign on Facebook

FB-Bday-Campaign
If you’re like most business owners, trying to run an ad campaign on Facebook can be confusing, involved, and easier to just put off until later.

– What type of ad should you run?
– How should you target the audience?
– What if it doesn’t work?

These are just a few of the questions my clients come to me with when they are looking to start out using Facebook ads.

In today’s video we’re going to go over one of the easiest, highly targeted, ad campaigns you can run. It’s called a birthday campaign.

The reason most ad campaigns on facebook don’t work is because they don’t really stand out or the targeting was way off (most business owners go way too broad.) Now you won’t have to worry about that.

Because it’s a birthday campaign the ad will stand out like a shining diamond among a field of coal. The campaign is highly targeted because you’re only focusing on those that have a birthday in the coming week.

Click play on the video below and get ready to start running your first Birthday Campaign in a matter of minutes.

If you have any questions leave them below.